As a professional athlete or sportsperson, it is likely your financial profile and needs differ from those of the 'average Joe' with a regular job. Whether you are just starting out of well on your way with some achievements under your belt, this eBook is for you. We cover core financial planning principles and strategies to achieve your goals; superannuation, risk management and investments. Further, we explore often neglected non-financial matters, such as developing your brand and preparing for life after professional competition. With a foreword and personal tips for Caroline Buchanan, 8 time Mountain Bike and BMA UCI World Champion, dual-Olympian, this eBook is a must read.